Head of Sales

Competitive salary plus performance-related bonus
Full-time, 37.5 hours per week, based onsite
09:00–17:00 Monday – Friday

 

The Unicorn Group is a dynamic manufacturing business based in Lisburn, Northern Ireland. We operate across multiple industries and supply a diverse range of products to global markets.

 

THE ROLE

Unicorn Group is seeking a results-driven Head of Sales to lead our sales function across two divisions: Unicorn Hygienics (washroom hygiene products) and Flexi-Tile (interlocking PVC floor solutions). This is a new high-impact leadership role at an exciting stage of growth, following the successful rollout of HubSpot CRM, giving us powerful insights to accelerate performance and sharpen our competitive edge.

Reporting directly to the Sales & Marketing Director and working closely with the Managing Director, you will play a key role in shaping and delivering our commercial strategy, driving revenue growth and expanding market reach. You’ll lead and coach a talented team to exceed ambitious targets, fostering a high-performance, data-driven culture where success and continuous improvement go hand in hand.

Leveraging HubSpot as a growth engine, you’ll transform data into actionable insights—optimising pipeline health, improving conversion rates and embedding best-in-class sales practices. Alongside leading the team, you’ll build strong customer relationships, manage key accounts and actively pursue major new business opportunities.

This is your chance to make a measurable impact and be part of Unicorn Group’s next exciting chapter of growth and success.

 

KEY DUTIES AND RESPONSIBILITIES

Sales Leadership & Management

• Lead and coach a team of sales professionals, fostering a culture of accountability and high performance.
• Implement structured sales processes, including regular one-to-ones, appraisals and KPI tracking.
• Ensure the team prioritises high-value customer engagement and new business development, supported by HubSpot CRM.
• Lead from the front by achieving personal sales targets while motivating the team to exceed objectives.

 

Sales Reporting & Insights

•  Use HubSpot dashboards and analytics to monitor pipeline health, conversion rates and performance trends.
•  Translate data into actionable insights and present recommendations to the Senior Management Team.
•  Ensure timely, accurate reporting to inform strategic decisions and marketing alignment.

 

Sales & Marketing Collaboration

•  Work closely with the Sales & Marketing Director and Managing Director to optimise lead generation and campaign effectiveness.
•  Provide input on target markets, customer profiles and messaging.
• Take ownership of generating leads and driving new business opportunities, supported by marketing activity.

 

QUALIFICATIONS & EXPERIENCE REQUIRED

Essential

• Proven experience in senior sales leadership within B2B manufacturing or related sectors.
•  Track record of driving revenue growth and exceeding ambitious sales targets.
•  Strong commercial acumen, including pricing strategy and market analysis.
•  Hands-on experience with HubSpot CRM (or similar) and data-driven sales management.
• Excellent leadership, coaching and motivational skills.
• Strong analytical, problem-solving and communication skills.

Desirable

• Familiarity with AI tools and data-driven sales strategies.
• Knowledge of hygiene products or flooring solutions markets.

 

THE IDEAL CANDIDATE

• A results-driven leader who inspires and motivates.
• Highly organised, analytical and comfortable with technology.
• Resilient and adaptable in a fast-paced, scaling business.
• Ambitious, proactive and passionate about achieving growth targets.

 

WHAT WE OFFER

• 33 days annual leave increasing to 35 days after completion of 2 years’ service.
• Onsite gym open from 6am-11pm, Monday- Friday.
• Free onsite parking.
• Income Protection Policy to provide percentage of salary in the event of long-term sickness*.
• Easy access from Lambeg railway station, M1 Motorway and Belfast City Centre.
• Death in service benefit of 4 times annual salary*.
• Onsite EV charging.

 

If you would like to join a progressive local company, we would love to hear from you! Please forward your cv to caireen.toal@unicorn-group.com no later than 13/02/26 at 12 noon. Further information about Unicorn Group is available on our website: www.unicorn-group.com

Unicorn Group reserve the right to enhance the essential / desirable criteria in order to facilitate shortlisting if required.

 

*Eligibility criteria apply

At Unicorn Group, we provide equal opportunities and are committed to the principle of equality regardless of race, colour, ethnic or national origin, religious belief, political opinion or affiliation, sex, marital status, sexual orientation, gender reassignment, age or disability.

Should you require any reasonable adjustments throughout our recruitment process, please don't hesitate to let us know.

Visa sponsorship is not available in connection with this vacancy.